Storytelling and Change Management: Learn How to Use Storytelling as a Leadership Tool

Storytelling is a buzzword in marketing today, and there’s good reason: It works.

Leading companies know they can sell more, persuade more effectively and engage their employees and customers better by telling a good story.

Nike designates corporate storytellers, and a host of other successful organizations, such as Kimberly-Clark and P&G, provide seminars and training on how to craft stories and use them as a leadership tool.

Stories also are also extremely effective in change management. When leaders use storytelling, they're able to help people prepare for and manage change--and they also can help people to see the benefits of supporting the change.

Think about the stories that have made a strong impact on you: a great film, a touching commercial, a poignant testimonial. Learn to tell stories that reach people's hearts as well as their minds, and you’re well on your way to effectively managing change in your organization.

In this training CD, Storytelling and Change Management, you’ll learn how to harness the power of storytelling from award-winning author and storytelling expert, Evelyn Clark. She’ll share some tips on how to identify, craft and tell your stories so you can "wow" your audience. She’ll also share:

• What is the science behind storytelling?
• What a story is – and what it isn’t. (HINT: It’s not bullet points, a mission statement nor simply your company’s timeline!)
• How to recognize and positively leverage the emotions that stories create in your team members
• How to find, cultivate and curate stories to use for your very next change scenario

Change isn’t going away. You need to find a way to manage it, because the rate of change is even changing, coming at you, as a leader, faster than ever. But, when you tell a good story, you allow your employees to see themselves in the narrative that change brings about. And you are well on your way to creating a cohesive and exciting team dynamic.

About the Presenter:

Evelyn Clark

An author and pioneer in the field, Evelyn Clark is recognized among her peers as the expert on storytelling for organizations. She led the first-ever business storytelling sessions in Singapore and the master class for corporate communicators at the European Storytelling Congress in Salzburg. Featured in publications from Seattle to New Delhi, she has worked with global leaders in business, government and nonprofit organizations, including Microsoft, Bank of Austria/UniCredit Group, NASA’s Jet Propulsion Laboratory, National Reconnaissance Office, United Way and Association of Professional Fundraisers.

An award-winning writer with a B.A. in Communications from the University of Washington, Evelyn Clark earned accreditation in public relations in 1987. She began her career as a broadcast news editor with the Associated Press, where she honed the ability to cut through the clutter and craft a clear, succinct story.