The Art of Storytelling: Learn to master the use of theatre and storytelling for individual and organizational performance

As human beings, we are all natural storytellers because we all have a story to tell. Stories are the foundation for how we communicate. They enable us to make a personal connection on a deeper and richer level.

So whether we’re sharing with a potential customer the story of a client whose life we changed or we’re delivering a cautionary tale to employees about what can go wrong when people don’t follow procedure, we use stories to drive home a message and make it stick.

If you master the art of storytelling, you will find it easier to train employees, build rapport with customers, influence, inspire and motivate others, and gain people’s trust and confidence.

Being a good storyteller is more than just having an arsenal of great stories to pull from and share. It’s about how you tell the story.

Learn to become a master storyteller by listening to the The Art of Storytelling with Kat Koppett. An expert in both Drama and Organizational Psychology, Kat combines the wisdom and strengths of both disciplines to create a practical and transformative program. You’ll walk away from this session knowing how to:

• Build trust and rapport with customers.
• Develop stronger relationships with employees and clients.
• Influence customers to buy by weaving great stories into your sales pitches.
• Engage people immediately by piquing their interests.
• Encourage people to open up and share their own stories.
• Make employee and customer training stickier.
• And much more!

Presented By

Kat Koppett is the Founder of Koppett & Company, a consulting firm that applies years of theater improvisational training to the universal work environment to help business professionals grow. Kat holds a B.F.A. in Drama from New York University and an M.A. in Organizational Psychology from Columbia University, and continually seeks to combine the wisdom and strengths of both disciplines to create programs that are both practical and transformative. Her book Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning, is considered a seminal work in the field of Applied Improv and is used by professionals around the world.

Kat has designed and delivered programs for such diverse clients as Apple, Chanel, Prezi, Kaiser-Permanente, GE, St. Peters Hospital, JPMorgan Chase, Eli Lilly, and The Farm Bureau in places such as India, Brazil, Paris, Budapest and Oklahoma. Her areas of special interest include executive coaching, leadership, presentation and communication skills development, creativity and innovation facilitation, teamwork and conflict resolution. An adjunct professor at RPI’s Lally School of Business, Kat has presented at Stanford, UC Berkeley as well as ASTD, ISPI, NSA, the YPA, NASAGA, AIN and many other organizations with initials. She has given two TEDx talks on the use of improv to enhance non-theatrical performance.

Kat performs with and is a Co-Director of The Mop & Bucket Theatre Company the Capital Region’s premiere improvisational theatre company. In 1995, TheatreWeek Magazine named Kat one of the year’s “Unsung Heroes” for her creation of the completely improvised musical format, “Spontaneous Broadway” now performed by companies from New York to California to Australia. She has been seen in television ads for Pillsbury, Quaker Oats, and Dr Pepper (she was a Pepper!). Her most fulfilling improv gig to date is playing Mama to her daughter, Lia, who teaches her profound lessons daily.