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Leading through Crisis at the Speed of Trust

Stephen M. R. Covey asserts that: "The ability to establish, grow, extend, and restore trust with all stakeholders--customers, business partners, investors, and co-workers--is the key leadership competency of the new, global economy."

In this time of change, crisis and uncertainty, the greatest asset and security any leader has is their credibility. The greatest currency they have is the trust people have in them. The greatest power they have lies in how they choose to extend trust to others. The more trust someone has in their leader and their company, the less fear they're going to have.

Trust is hard-edged, real, and quantifiable. It measurably affects both speed and cost. A function of character and competence, trust can be created and destroyed, effectively taught and learned. In most cases, lost trust can even be restored. This fast-paced and engaging teleseminar presentation dramatically reveals TRUST as the hidden variable that will become your most leverage- able tool, giving you a distinct strategic advantage.

We call it "Leading at the SPEED of TRUST."


  • Trust is soft.
  • Trust is slow.
  • You can't teach trust.
  • Trust is built solely on integrity.
  • Once lost, trust cannot be restored.
  • You either have trust, or you don't.


  • You • can learn TRUST.
  • You • can quantify TRUST.
  • You can get good at • engendering TRUST.
  • Nothing is as FAST as the • SPEED of TRUST!

Primary Objectives:

By framing trust in a new light this presentation will:
1) Show you how to quantify the economics of trust.
2) Show how the ability to generate trust is the great performance multiplier, especially during crises.
3) Demonstrate how to master the skill of engendering trust- both personally and in your organization.

You'll Learn:

  • 4 Cores of Credibility: Beyond ethics...credibility is the foundation of all trust.
  • 5 Waves of Trust: Beyond "who you trust" this presentation reveals the bigger question: "Who Trusts You?
  • 4 Vital Behaviors for leading through crisis at the Speed of Trust.


Stephen M. R. Covey

Stephen M. R. Covey is the New York Times and #1 Wall Street Journal bestselling author of The SPEED of Trust, a groundbreaking and paradigm-shifting book which has been published in 22 languages, and has sold more than 2 million copies worldwide. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he speaks to audiences around the world. He passionately delivers this message and is dedicated to enabling individuals and organizations to reap the dividends of high trust throughout the world. Audiences and organizations alike resonate with his informed, practical approach to real-time issues that affect their immediate and long-term performance.

He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world. Covey personally led the strategy that propelled his father's book, Dr. Stephen R. Covey's The 7 Habits of Highly Effective People, to one of the two most influential business books of the 20th Century, according to CEO Magazine. A Harvard MBA, he joined Covey Leadership Center as a Client Developer and later became National Sales Manager and then President & CEO.

Under Covey's direction, the company grew rapidly and profitably, achieving Inc. 500 status. As President & CEO, he nearly doubled revenues to over $110 million while increasing profits by 12 times. During that period, both customer and employee trust reached new highs and the company expanded throughout the world into over 40 countries. This greatly increased the value of the brand and company. The company was valued at only $2.4 million when Covey was named CEO, and, within three years, he grew shareholder value to $160 million in a merger he orchestrated with then Franklin Quest to form FranklinCovey. Over the years, Covey has gained considerable respect and influence with executives and leaders of Fortune 500 companies as well as with mid- and small-sized private sector and public sector organizations he's consulted. Clients recognize his unique perspective on real-world organizational issues based on his practical experience as a former CEO.

Covey currently serves on the board/advisory board of several entities, including the Human Performance Institute—the leader in energy management technology—where he serves as Advisory Board Chairman. Covey resides with his wife and children in the shadows of the Rocky Mountains.

Who Would Benefit From This Program:

  • Managers
  • Directors
  • Professionals

Why CTR Audio Conferences Are Right For You:

  • Fast, convenient learning without any out-of-office time
  • No travel-related expenses or complications.
  • If you are dissatisfied, you are entitled to a complete refund.

Price: $199.00